Saturday, October 5, 2019
Homework Case Study Example | Topics and Well Written Essays - 250 words - 5
Homework - Case Study Example The employees think that they will have lesser control over their functions and that the new way of doing things is posed to lessen their influence on strategic operations of the organization. Finally, and obvious resistance to change is the lack of skills especially in computer technology. Most employees are wondering how they will cope with information systems that they barely understand. The first step in dealing with resistance to change is awareness creation among all employees. Awareness creation should take place early enough so that the employees can understand the urgency and need for the proposed change. After creating awareness, it is imperative to train employees in the necessary skills for handling computer programs. In this case, Martin should develop training programs that focus on fully equipping employees with the computer skills. Another way of dealing with resistance to change is diversifying job functions since computers will render some staff jobless. There should be initiative to encourage task diversification so that employees can handle more than one function within the
Friday, October 4, 2019
My Sister's Keeper by Jodi Picoult Essay Example | Topics and Well Written Essays - 1000 words - 1
My Sister's Keeper by Jodi Picoult - Essay Example When Anna files a lawsuit to take full control of her body, she is self-centered because her decision is mainly to put her self-interest above her sisterââ¬â¢s life. Kate is destined to die without Annaââ¬â¢s kidney. This paper seeks to explore Anna Fitzgerald as the protagonist in the book My Sisterââ¬â¢s Keeper. Anna Fitzgerald, a thirteen-year-old sister and daughter is characterized to be subtly assertive. This is evident when she obtains a court order to be in full control of her body. She displays a character that is funny and thoughtful, as she is the only member of the family who seems to bring color and life to her family that has been immensely devastated by Kateââ¬â¢s illness. Anna is inquisitive. Unlike most children, she asks the reason for her existence beyond the surface-level inquisition. She goes ahead to claim that if outside creatures, such as an alien, see children in this world, they might assume that these children were born out of a drinking spree or a mishap in the use of artificial birth control (Picoult 7). This lamentation is a no-nonsense gibberish for Anna because all her life, her existence was literally purposeful. Her character is always inquisitive by asking, proving, and confirming the nature of her existence. With those questions, she was also able to formulate her own sensible answers. Furthermore, her inquisitive nature was also displayed many times in the book, particularly when she sought the help of Campbell Alexander, the lawyer she wished to defend her in court. She was initially declined, but her inquisitive nature made their conversation going and eventually earned the approval of Alexander to present her. Anna Fitzgerald also emerges intelligent. This observation is evident when she effortlessly elaborated the cases that she thought would be related to her possible case. More importantly, her intelligence was seen in the entire book as she manages to bring to the
Thursday, October 3, 2019
Famous Personalities Who Took Up Engineering Courses Essay Example for Free
Famous Personalities Who Took Up Engineering Courses Essay 1. Dolph Lundgren (Chemical Engineering) Before pursuing an acting career, Dolph Lundgren studied chemistry and chemical engineering. He has a Bachelorââ¬â¢s Degree in Chemical Engineering (Royal Institute of Technology, Sweden) and a Masterââ¬â¢s Degree in Chemical Engineering (University of Sydney) and was studying at MIT on a Fullbright Scholarship before finally deciding to quit and pursue acting. 2. Cindy Crawford (Chemical Engineering) Cindy Crawford graduated as the batch valedictorian during high school and attended the Northwestern University to study Chemical Engineering on a scholarship. She dropped out after a semester to go into modelling full-time. 3. Bill Nye (Mechanical Engineering) Bill Nye actually graduated from Cornell University with a Bachelorââ¬â¢s Degree in Mechanical Engineering in 1977. After graduation, he headed to Seattle to work for Boeing. During his time in Seattle, he entered a Steve Martin look-a-like contest that eventually led to his dual careers: An engineer by day, stand-up comic by night. In a few short years, he began appearing on Saturday Night Live and later on Comedy Central, and ââ¬Å"Bill Nye the Science Guyâ⬠was born. 4. Tom Scholz (Mechanical Engineering) Before Tom Scholz founded the rock band ââ¬Å"Bostonâ⬠, he received both bachelors and masterââ¬â¢s degrees in mechanical engineering from MIT. While he was a student at MIT he made his own pedals for his electric guitar and experimented with sounds. His first job out of college was as a senior product designer for the Polaroid Corporation, where he received his first of many patent credits. 5. Jimmy Carter (Nuclear Engineering) Jimmy Carter was the 39th US president and was also a nuclear engineer. Carter went to the Georgia Institute of Technology and graduated in 1947 from US Naval Academy with a general Bachelorââ¬â¢s Degree in Nuclear Engineering. In the navy, he focused on submarines. He was chosen for the nuclear submarine program and did graduate work in reactor technology and nuclear physics. 6. Scott Adams (Software Engineering) Scott Adams was never technically trained as an ââ¬Å"engineer,â⬠though ââ¬Å"engineerâ⬠was on his business card. He worked as a software / telecommunications engineer at Pacific Bell. From 1989 until 1995, he worked his day job while doing the Dilbert comic strip mornings, evenings and weekends. 7. Neil Armstrong (Aerospace Engineering) The first man on the moon was an engineer! Armstrong majored in aerospace engineering at Purdue University, which he followed up with a masters in aerospace from the University of Southern California. Afterwards, he joined the navy and trained as a pilot. He later became a test pilot, and finally an astronaut before landing on the moon and uttering one of the most repeated and quoted phrases in human history. 8. Jorge Mario Bergoglio / Pope Francis (Chemical Engineering) Before entering the seminary, Pope Francis studied chemistry and graduated as a chemical engineer. 9. Rowan Atkinson (Electrical Engineering) Before becoming the famous Mr. Bean, Rowan Atkinson studied at the Newcastle University in 1975 where he obtained his bachelorââ¬â¢s in electrical engineering. Afterward he continued his studies, ultimately obtaining the degree of MSc in Electrical Engineering from The Queenââ¬â¢s College, Oxford. While studying at Oxford, he pursued acting on the side with a variety of clubs. It is from here that he was bitten by the acting bug and decided to forgo his career as an engineer. 10. Herbert Hoover (Civil and Mining Engineering) Before becoming the 31st US president, Herbert Hoover was both a civil and a mining engineer. Hoover started out at Stanford in 1891 and got a job as a mining engineer in Australia. He then went to work in the Chinese mining industry and started a few mining companies. Afterwards, he got more and more involved with government work, before finally becoming president. 11. Tom Landry (Industrial Engineering) One of the most famous coaches in NFL was an engineer. Tom Landry received his degree in industrial engineering from the University of Texas (where he played football) and the University of Houston, graduating in 1952. Before starting his coaching career in 1956, he first became a player in the NFL. 12. Ashton Kutcher (Biochemical Engineering) Before becoming an actor, Ashton Kutcher enrolled at the University of Iowa in 1996 where he majored in Biochemical Engineering. He was motivated to take this degree because he had the desire to find a cure for his younger brotherââ¬â¢s heart ailment. 13. Ally Walker (Biomedical Engineering) Walker went to college with the intention of becoming a scientist or a doctor. She attended the University of California at Santa Cruz and obtained a bachelorââ¬â¢s in biochemistry. But, while there, she worked in the labs as a researcher on a genetic engineering project. But shortly after being a cast in her first film (Aloha Summer), her career in science was put on hold. 14. Herbie Hancock (Electrical Engineering) Herbie Hancock attended Grinnell College and double-majored in electrical engineering and music. Though he was an accomplished musician before he even got to college, music was not his first draw. 15. Sergei Brin and Larry Page (Computer Science) Brin and Page were two computer nuts who first met at Stanford University a decade ago while earning graduate degrees in computer science. Brin had a B.S. in mathematics from the University of Maryland while Page had an engineering B.S. from the University of Michigan. They didnââ¬â¢t get along at first, but their friendship grew as Brin and Page toiled in the dorm, seeking a new way to search the Internet. The fruits of their labor: Google, the Internetââ¬â¢s most popular search engine.
Wednesday, October 2, 2019
The Corporate Social Responsibility of Motorola
The Corporate Social Responsibility of Motorola Corporate Social Responsibility also referred to as CSR can be defined as the notion that corporations have an obligation to society to take into account not just their economic impact but also their social and environmental impact. Motorola defines corporate social responsibility as a means of harnessing the power of our global business to benefit people.It means doing the right thing in all aspects of our business, including how we treat the environment, our employees, our customers,our partners and our communities. ROLE OF CORPORATE SOCAIL RESPONSIBILITY In recent years Corporate Social Responsibility is being linked to Business Ethics. Ethics? There are rules that indicate the difference between right and wrong. Ethics encourages the business to do what is right there by conforming the organization to ethical behaviour. CSR has brought about Code Of Ethics , a document that organisations write to set out standards of behaviour that is expected by a set of stakeholders. Some code of ethics include principles such as honesty, integrity, loyalty, fairness, trustworthiness, law abiding, leadership, accountability, values, morales and respect and concern for others. These incorporate characteristics and behaviour of principles that are expected by organizations. Many companies previously viewed Corporate Socail Responsibility in terms of a form of administrative compliance with standards that are legal and in keeping with rules and regulation internal to the company. It must be noted that this have since changed and for businesses to survive in todays global world companies must pay attention to earning trust, confidence and respect of their customers. In todays global world businesses are being demanded to practice ethical behaviour. It can then be said that CSR is interested with ways an organisation exceeds the minimum obligations to stakeholders specified through regulations and corporate governance. It takes into consideration as to how demands of different stakeholders can be reconciled. CSR should improve corporate operations as it relates to human rights, environmental protection, sponsorship to local communities and diversity among others in the work place. HISTORY OF CORPORATE SOCIAL RESPONSIBILITY It has been argued that social responsibility movement came about during the 1960s or 1970s, the public consciousness was increased about the role of business, helping to grow and maintain highly ethical practices in society and particularly in the natural environment. GROWTH OF CORPORATE SOCIAL RESPONSIBILITY In most recent years CSR have become very popular globally and the contributing factors include public awareness and technology. The public have now become aware through technological mechanisium such as the internet, sattalite viewing, mobile phones and the ability to communicate through the use of programmes such as skype and video conferencing. The ability to get information on a real time bases has allowed the public to be informed of global issues. Issues such as bribery and corruption in other countries and how this have impacted on their citizens. The public is also able to get information about businesses around the world and in most cases the business that make headlines are the ones that is not seeking the welfare of the natural environment and human resources alike. Business that may have had incidences of harm to natural environment or to human resources have caused some NGOs to be born. The strikes and pickets and bad publicity the the business may receive would have serious long term consequences on the exsistance and survival of the business. BRIBERY AND CORUPTION Sue Hawley (2000) stated that some businesses pay massive amounts of money to gain contracts or concessions they would not have otherwise won. She estimated that about US$80billion a year is paid and that this amount is about the amount that is needed by the UN. The UN believes that this amount would be needed to eradicate world poverty. These bribes and the cost attached to it falls mainly on the poor,whether it is through the diversion of aid money into corrupt officials pockets or through hiking up prices when the cost of bribes is passed on in raised prices to consumers. Bribery and corruption undermine the proper workings of a market economy which can seriously reduce GDP in the poorest countries. It reflects false price and cost considerations so that sources of wealth or resources are not used efficiently. Decisions are being made based on who pays the biggest bribes rather than quality, price, innovation and service. Causing prices to rise for everyone the impact is felt by the poor. It can be noted that resources are frequently diverted away from smaller projects that assist in development of a country but rather placed in big projects that are said to be high profile, where there is more scope for improper payments and practices. This impacts on the poor who are denied basic vital public services. Being involved in corruption is ethically wrong, here power is misused or abused undermining the intergrity of all concerned. Corruptions however undermines the democratic process as well the rule of law. Government must earn its licience to operate just as any other business that operates. Government officials and politicians all lose their legitimacy in a climate of corruption.Againwith the poor being affected the most. Environmental issues are likely to suffer in an regime that corruption is predominant, environmental legislations usually is lacking as corrupt officials is paid for turning a blind eye. Business are also at risk when there is bribery and corruption in a country. There are legal implications and risk, this type of behaviour id illegal where ever it occurs but even if it were not, because of international pressure example the UN convention against corruption it is becoming increasingly illegal to engage in these type of practices in many countries. Accusations of corruption whether proven or not can cause reputations to be lost or tarnished and the risk of a falling business is very possible. Example Nike where accused of using children to work in sweat shops to produce high end products that were very costly to cunsumers. Nike have since spent millions of dollars to rebuild its reputation as losses started to be realised. As a business that may be cheating, it may encourage other businesses to cheat to have a competitive advantage or simply to survive. This makes doing business much more difficult. There is added substantability to the cost of doing business. There can be loss of trust by all stakeholders involved employess, suppliers and customers. Transparency International every year produces the Corruption Perception Index. This Index ranks one hundred and seventy eight countries according to the level of corruption perceived to exist among public officials and politicians. A score indicating zero means that the country is highly corrupt and a score of ten indicates highly clean. The following diagram is the 2010 Corruption Perceptions Index. RANK COUNTRY/ TERRITORY SCORE RANK COUNTRY/ TERRITORY SCORE RANK COUNTRY/ TERRITORY SCORE 1 Denmark 9.3 30 Spain 6.1 59 Tunisia 4.3 1 New Zealand 9.3 32 Portugal 6.0 62 Croatia 4.1 1 Singapore 9.3 33 Botswana 5.8 62 FYR Macedonia 4.1 4 Finland 9.2 33 Puerto Rico 5.8 62 Ghana 4.1 4 Sweden 9.2 33 Taiwan 5.8 62 Samoa 4.1 6 Canada 8.9 36 Bhutan 5.7 66 Rwanda 4.0 7 Netherlands 8.8 37 Malta 5.6 67 Italy 3.9 8 Australia 8.7 38 Brunel 5.5 68 Georgia 3.8 8 Switzerland 8.7 39 Korea (South) 5.4 69 Brazil 3.7 10 Norway 8.6 39 Mauritius 5.4 69 Cuba 3.7 11 Iceland 8.5 41 Costa Rica 5.3 69 Montenegro 3.7 11 Luxembourg 8.5 41 Oman 5.3 69 Romania 3.7 13 Hong Kong 8.4 41 Poland 5.3 73 Bulgaria 3.6 14 Ireland 8.0 44 Dominica 5.2 73 El Salvador 3.6 15 Austria 7.9 45 Cape Verde 5.1 73 Panama 3.6 15 Germany 7.9 46 Lithuania 5.0 73 Trinidad and Tobago 3.6 17 Barbados 7.8 46 Macau 5.0 73 Vanuatu 3.6 17 Japan 7.8 48 Bahrain 4.9 78 China 3.5 19 Qatar 7.7 49 Seychelles 4.8 78 Colombia 3.5 20 United Kingdom 7.6 50 Hungary 4.7 78 Greece 3.5 21 Chile 7.2 50 Jordan 4.7 78 Lesotho 3.5 22 Belgium 7.1 50 Saudi Arabia 4.7 78 Peru 3.5 22 United States 7.1 53 Czech Republic 4.6 78 Serbia 3.5 24 Uruguay 6.9 54 Kuwait 4.5 78 Thailand 3.5 25 France 6.8 54 South Africa 4.5 85 Malawi 3.4 26 Estonia 6.5 56 Malaysia 4.4 85 Morocco 3.4 27 Slovenia 6.4 56 Namibia 4.4 87 Albania 3.3 28 Cyprus 6.3 56 Turkey 4.4 87 India 3.3 28 United Arab Emirates 6.3 59 Latvia 4.3 87 Jamaica 3.3 30 Israel 6.1 59 Slovakia 4.3 87 Liberia 3.3 RANK COUNTRY/ TERRITORY SCORE RANK COUNTRY/ TERRITORY SCORE RANK COUNTRY/ TERRITORY SCORE 91 Bosnia and Herzegovina 3.2 116 Tanzania 2.7 146 Nepal 2.2 91 Djibouti 3.2 116 Vietnam 2.7 146 Paraguay 2.2 91 Gambia 3.2 123 Armenia 2.6 146 Yemen 2.2 91 Guatemala 3.2 123 Eritrea 2.6 154 Cambodia 2.1 91 Kiribati 3.2 123 Madagascar 2.6 154 Central African Republic 2.1 91 Sri Lanka 3.2 123 Niger 2.6 154 Comoros 2.1 91 Swaziland 3.2 127 Belarus 2.5 154 Congo-Brazzaville 2.1 98 Burkina Faso 3.1 127 Ecuador 2.5 154 Guinea-Bissau 2.1 98 Egypt 3.1 127 Lebanon 2.5 154 Kenya 2.1 98 Mexico 3.1 127 Nicaragua 2.5 154 Laos 2.1 101 Dominican Republic 3.0 127 Syria 2.5 154 Papua New Guinea 2.1 101 Sao Tome Principle 3.0 127 Timor-Leste 2.5 154 Russia 2.1 101 Tonga 3.0 127 Uganda 2.5 154 Tajikistan 2.1 101 Zambia 3.0 134 Azerbaijan 2.4 164 Democratic Republic of the Congo 2.0 105 Algeria 2.9 134 Bangladesh 2.4 164 Guinea 2.0 105 Argentina 2.9 134 Honduras 2.4 164 Kyrgyzstan 2.0 105 Kazakhstan 2.9 134 Nigeria 2.4 164 Venezuela 2.0 105 Moldova 2.9 134 Philippines 2.4 168 Angola 1.9 105 Senegal 2.9 134 Sierra Leone 2.4 168 Equatorial Guinea 1.9 110 Benin 2.8 134 Togo 2.4 170 Burundi 1.8 110 Bolivia 2.8 134 Ukraine 2.4 171 Chad 1.7 110 Gabon 2.8 134 Zimbabwe 2.4 172 Sudan 1.6 110 Indonesia 2.8 143 Maldives 2.3 172 Turkmenistan 1.6 110 Kosovo 2.8 143 Mauritania 2.3 172 Uzbekistan 1.6 110 Solomon Islands 2.8 143 Pakistan 2.3 175 Iraq 1.5 116 Ethiopia 2.7 146 Cameroon 2.2 176 Afghanistan 1.4 116 Guyana 2.7 146 Cote dlvoire 2.2 176 Myanmar 1.4 116 Mali 2.7 146 Haiti 2.2 178 Somalia 1.1 116 Mongolia 2.7 146 Iran 2.2 116 Mozambique 2.7 146 Libya 2.2 2010 Corruption Perceptions Index. (Nearly three quarter of the 178 countries in the index score below five, on a scale from ten to zero. These results indicate a serious corruption problem in the world.) THE HISTORY OF ALCOA Aluminium was considered to be a semi-precious metal, this metal was so scarce that silver was much more popular during the middle of the1880s. Charles Martin Hall was a chemistry student at Oberlin College in Ohio, here he meet Professor Frank Jewett whom introduced his students to a small piece of aluminium and informed them that anyone producing this metal in an economical way would become rich. Halls passion for experimenting with minerals continued after his graduation, and he learnt how to produce alumina, aluminium oxide and created his own carbon crucible. On a February day in 1886 he discovered pure aluminium, for Hall to continue to produce this on a large scale he needed financial assistance. He gained assistance through a group of six industrialist led by Alfred Hunt. A company called Pittsburgh Reduction company was formed as part of the venture, and a small plant was built. In 1888 on Thanksgiving day Hall and Arthur Vining Davis, Halls first employee produced the first commercial aluminium using Halls technology. The company had out grown its name as it grew to include bauxite mines, a refinery and three aluminium smelters. The companies names was then changed by its owners to what they felt were more appropriate; Aluminum Company of America. As the company grew and became more global its name changed again and is currently called Alcoa Inc. Alcoa see itself as the worlds leading producer and manager of primary aluminium, alumina facilities and fabricated aluminium. Some of the industries that Alcoa Servers include aerospace,automotive, building, construction, packaging, commercial transportation,engineering and Alcoa also promotes brands such as Reynolds Wrap (foil and plastic). Alcoa presently have approximately 123,000 employees in 44 countries in the world. Alcoa has been named by the World Economic Forum in Davos Switzerland as one of the top sustainable corporations in the world.
Creation Stories :: African Creation Tales Essays
Creation Stories All cultures seek to explain how everything in this world was created. They come up with their own creation stories that describe the creation of themselves and the things around them. Most creation stories also attempt to explain mysterious phenomena, teach lessons to the listeners, and emphasize aspects of life that each culture finds important. The three creation stories that I chose to compare were the creation myths of the Mande, the African Bushmen, and the Egyptians. These creation stories, though extremely different do share some similarities. The African Bushmen myth and the Egyptian myth both have lessons or morals to be learned from the story; specifically, they emphasize the importance of obeying laws. The Egyptian myth, ââ¬Å"The Story of Re,â⬠shows that men must obey the laws of Re, the creator, even if he appears weak in their eyes. When the men stopped obeying Re, they were slaughtered by his daughter, Sekhmet. The African Bushmen myth demonstrated that one should always obey the laws of the creator (in this case, Kaang) because it is usually for oneââ¬â¢s own benefit anyway. The people disobeyed Kaangââ¬â¢s warning not to use fire and so their use of fire ended up scaring off the animals breaking off communication between people and animals. All three myths reveal something about what its culture considers to be important in lifeââ¬âthe myths indicate what these cultures value and what fascinates them. The Egyptian myth, ââ¬Å"The Story of Re,â⬠reveals the Egyptiansââ¬â¢ fascination with bloodshed; there is a great deal of bloodshed when Sekhmet slaughters men and takes pleasure in their blood. The myth also indicates that Egyptians valued cunning deception and magic arts. The myth involves two instances in which a character tricks another character using clever and/or magical means. In one instance, Re tricks Sekhmet into drinking large amounts of alcohol by dying it red with red ocher, so that she thinks it is blood. In another instance, Isis tricks Re into telling her his secret name by requiring it as part of a cure for a snakebite. Through their creation myth, the African Bushmen indicate that they value manââ¬â¢s interaction with animals; they show concern about fire and the fact that it frightens animals. They seem to feel that fire has ruined the relationship between men and animals.
Tuesday, October 1, 2019
Marketing Essay -- Business, Customer Satisfaction
This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction and customer loyalty. In this review, I will provide a brief orientation of relationship marketing; identify the different dimensions of relationship marketing and critically analyse the concept of relationship marketing in relation to customer satisfaction and customer loyalty. Leahy (2011:651) defined relationship marketing as ââ¬Ëattracting and keeping customers for a long period of timeââ¬â¢. Relationship marketing is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation the opportunity to be forward thinking with regards to getting access to the right information about their customers in order to meet the customersââ¬â¢ needs effectively, efficiently and gain competitive advantage. On the other hand, as a result globalisation, Geddie et al. (2005) viewed Relationship Marketing through the prism of technology because businesses have the opportunity to store vital information on their customers shopping habit in their databases thereby, using it to their advantage in providing a better customer service and establishing a long-term relationship with their clie nts resulting in increased customer satisfaction and loyalty. Peppers et al. (1999) referred to relationship marketing as one-to-one marketing and suggested that businesses must be dynamic and fast in their approach and response to individual customersââ¬â¢ needs which are ever-changing and unpredictable. Therefore, organisations must be prepared to provide bespoke products or services that meet... ..., Leahy (2011) notes that even if a firm using databases that has allowed them to reach all their customers, that does not mean they are maintaining the relationship with their customers successfully. Yet a customerââ¬â¢s perception of relationship is not rated highly neither is it valued because customers view it ââ¬Ëimpersonalââ¬â¢ and they are very suspicious of the firmââ¬â¢s motives (Leahy, 2011:453). With technology, firms have been able to contact customers about adverts and promotions but that does not mean an active relationship exists between both parties. Customers interest in what brands have to offer them and is of a great interest to them et, they donââ¬â¢t value firms trying to establish a relationship with them. It might help if firms decide to look at other avenues of trying to reach out and establish close relationships with their customers so it can be effective. Marketing Essay -- Business, Customer Satisfaction This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction and customer loyalty. In this review, I will provide a brief orientation of relationship marketing; identify the different dimensions of relationship marketing and critically analyse the concept of relationship marketing in relation to customer satisfaction and customer loyalty. Leahy (2011:651) defined relationship marketing as ââ¬Ëattracting and keeping customers for a long period of timeââ¬â¢. Relationship marketing is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation the opportunity to be forward thinking with regards to getting access to the right information about their customers in order to meet the customersââ¬â¢ needs effectively, efficiently and gain competitive advantage. On the other hand, as a result globalisation, Geddie et al. (2005) viewed Relationship Marketing through the prism of technology because businesses have the opportunity to store vital information on their customers shopping habit in their databases thereby, using it to their advantage in providing a better customer service and establishing a long-term relationship with their clie nts resulting in increased customer satisfaction and loyalty. Peppers et al. (1999) referred to relationship marketing as one-to-one marketing and suggested that businesses must be dynamic and fast in their approach and response to individual customersââ¬â¢ needs which are ever-changing and unpredictable. Therefore, organisations must be prepared to provide bespoke products or services that meet... ..., Leahy (2011) notes that even if a firm using databases that has allowed them to reach all their customers, that does not mean they are maintaining the relationship with their customers successfully. Yet a customerââ¬â¢s perception of relationship is not rated highly neither is it valued because customers view it ââ¬Ëimpersonalââ¬â¢ and they are very suspicious of the firmââ¬â¢s motives (Leahy, 2011:453). With technology, firms have been able to contact customers about adverts and promotions but that does not mean an active relationship exists between both parties. Customers interest in what brands have to offer them and is of a great interest to them et, they donââ¬â¢t value firms trying to establish a relationship with them. It might help if firms decide to look at other avenues of trying to reach out and establish close relationships with their customers so it can be effective.
Personal Experience that Changed my Life Essay
America may be experiencing the worst financial crisis this year. People may worry about losing jobs and missing opportunities for bigger earnings. But at age eighteen and fresh from high school graduation, I am all hopes and all set to start the best years of my life. Just a few years back, I was enjoying the comforts of home in Wooster, Ohio, simply unconcerned about my future. My parents were worried about my lagging interests so they decided to send me to a boarding school in Ashtabula called Grand River Academy. The school was noted for its effective programs built especially for struggling students. My parentsââ¬â¢ decision was not in vain. I blended so easily in my boarding school and felt at home. I was smoothly able to realign my perspectives and developed the motivation to accomplish many things. Grand River Academy provided just the right push that I needed. While in the academy I developed computer skills and vast knowledge in computer networking. Soon an unexpected opportunity came that changed my destiny. Read more:à An Experience That Changed My Life The director of Grand River Academy offered me a workload in one of the special projects for community extension. The project aimed to develop a computer system for the school specifically for the programs involving the schoolââ¬â¢s beneficiary communities. I was tapped to be part of the team to develop the system. For the first time I was depended on and trusted that I could make a difference for the academy. It was an experience that changed me and made my vision of the future clearer and attainable. The high school project experience was significant to earn me a $6,000 ââ¬â scholarship and college admission into one of the best universities in the country: Ashland University in Ohio. It is a dream-come-true for me. I give special gratitude to the Grand River Academy community for my ample preparations and being part of my achievements. Participating in the project team earned me this scholarship privilege and the key to my college education. No amount of financial crisis or global recessions can stop me now because I am determined to succeed.
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